The Truth is Out There

When the nano was first unveiled people began opining that Apple was likely selling the device at a loss to bolster sales of songs via the iTunes music store. Of course that specualtion really amounts to “I can’t personally imagine how they do it so it must be impossible” argumentation which speaks more of the writer’s lack of imagination than anything else. The idea that Apple would sell something as a loss leader seemed laughable to most people who followed Apple for any length of time. If there is one thing Apple gets right every time it is margins. In any event BusinessWeek and iSupply have taken the time to actually analyze one of the things and, shocker of all shockers, Apple is going to do just fine.